Learn to cultivate your purpose with the Purpose Framework

Click/tap on any of the following cards to learn more:

Get access to the online academy
and learn to cultivate your purpose

Gain access to a library of short online videos that help you understand why and how to cultivate your purpose in your personal and professional life.

Take the Purpose Assessment

Use the tools that help you improve your purpose cultivation
in your life and startup

Use tools informed by science to best practices to cultivate your individual and corporate purpose, e.g. your Future-Self Profile, the Purpose Tracker, and the Purpose Canvas

Purpose CanvasPurpose Tracker OutputPurpose Canvas for companies and startups
The Future Self ProfilePurpose RadarPurpose Canvas
Take the Purpose Assessment

Get access to the community of like-minded people with
exclusive content and live events

Join a community of like-minded, ambitious, and curious "pentrepreneurs" – ambitious entrepreneurs and young professionals that prioritise purpose. Maximise your effectiveness and build a meaningful life and company. The community offers you tools, videos, reading notes, expert interviews, live events, and more content that helps you cultivate your purpose and nurture a purpose mindset.

Screenshot of the global purpose community
Take the Purpose Assessment

How others benefitted from a purpose cultivation and the Purpose Framework

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The coaching approach of the "mypurpose academy" is very special. With other coaching offers, the focus is often on a selected topic, which is then worked on. This has absolutely its justification and has repeatedly been very useful to me in the past. “mypurpose.academy” takes a very broad approach and includes topics such as habits and physical fitness in order to work towards the previously worked out goal. It is definitely worth the effort for the knowledge gained!

Dr. Daniel Opoku


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As a speaker and director of a non-profit organisation, it is crucial for me to live a purpose driven life. I have benefited a lot from the purpose academy. With its incredible practical tools and insights, it helped me to regain focus and gain new clarity. I can honestly say that I am more passionate about living my purpose on a daily basis than before.

Anna Kaufmann


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A year ago I was stuck: My job was fine, but did not bring fulfillment and I was happy for every holiday I had to recover myself from everyday-life. I had bought a house to get a base in life, but that house felt more like a burden than we could enjoy it. The Purpose Framework has helped me reframe the purpose for my job, sell the house, change my lifestyle with living in my purpose so that I do not need to recover from my everyday life anymore.

Milan Hoffmann


Don't want to wait?
Join our community of purpose cultivators

mypurpose.academy is free of charge for those who want to find a job with purpose. As such you will have access to the tools and content you need to convince your future employer that you are the best fit for them.

Once you find a job through our platform, you will have access to all the additional tools, content, and perks that will give you the whole benefit of being a member of mypurpose.academy.
The best part is: Your employer pays the bills!!!

If for any reason you want to use mypurpose.academy without the need to find a new job, you can subscribe and gain access to all the benefits:

Purpose Light

You can cancel anytime

  • Framework explained – Learn to ask the right questions to cultivate your purpose
  • Read real-life use cases to understand how to apply the Purpose Framework
  • Challenges designed to help you learn how to cultivate your purpose
  • Access to my reading notes and highlights of purpose-relevant literature
  • Selection of tools to cultivate your purpose on a daily basis

Purpose Pass


  • Access to an online academy with a growing library of online videos
  • Access to tools you need to cultivate your personal and corporate purpose
  • Tailored recommendations of tools and practices based on your current needs every month
  • Access to recurring live events
  • Access to exclusive content from renown experts (Alex Edmans, Christian Busch, and more to come)
  • AND: A community of like-minded entrepreneurs that make the world a better place
Start Your Purpose Cultivation

Purpose Flat

You can cancel anytime

  • Everything from Purpose Pass
  • Monthly one-on-one coaching sessions
  • Weekly calendar and expenses analysis to gauge your purpose cultivation
  • Dedicated essays for your challenges
  • Early access to new tools and features

Nurture your purpose mindset and satisfy your curiosity with our blog.

Read about the benefits of purpose cultivation for your health, wealth, and productivity and other articles that nurture your purpose cultivation with real-life examples, challenges, and more.

The Rise of the Pentrepreneur

Reid Hoffman dedicated a book to why we should consider ourselves a startup and how to apply the lessons learned from entrepreneurship to the "Startup of You".

Continue reading …

The Purpose Framework

The Purpose Framework is a composition of six questions that help you frame everything you do—from the most mundane to the most ambitious tasks—with purpose.

Continue reading …

Purpose Is Costly

The Purpose Framework helps me find a balance and live up to all legitimate external demands.

Continue reading …

Learn to cultivate your purpose with the Purpose Letter

Learn more about the Purpose Framework – a synthesis of the science, tools and methods that enable you to cultivate purpose. The Purpose Framework covers six key areas of your life and helps you achieve balance.

About me

Manaén Yosef Stürenberg Herrera

Hi 👋

My name is Mana.

I am a trained sociologist (M.Sc., with a specialisation on quantitative science), entrepreneur, and husband. I believe that purpose is the key to a fulfilled life. However, many people struggle to cultivate their purpose. My mission is to help pentrepreneurs – ambitious founders and young professionals – cultivate their purpose to maximise their effectiveness, so that they make meaningful contributions towards a better future for us all.

Let's get in touch

Do you have feedback or just wanna get in touch? Great! I am looking forward to your message.

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