This is the Purpose Profile for:

Mane Biotech GmbH

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How to read this purpose profile

Being purpose-driven means that you are pursuing a goal, that is meaningful and which contributes to the well-being of others. We asked each company how they are cultivating their purpose to create the purpose profile below.

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Our fundamental beliefs

These are our principles and beliefs we hold dear and our motivation behind everything we do:

We believe in empowering people to unlock their bodies potential to live a healthier life. Recent developments in bio technology are enabling us to do just that. This is even true for some hereditary conditions such as hair loss.

The problem we solve

Comparing our beliefs and principles with the state of the world, we identify the following problem we aim to solve:

Today, however, hairloss is a problem affecting many (male) individuals who feel they have no control of this often hereditary conditions. Hair loss not only affects the appearance but also the confidence of people affected, since it becomes the centre of their self-perception.

The solution we provide

This is how we solve the problem:

This is why we want to give people back the control to manage their health and re-build their confidence (currently focused on hair- loss) building a smart Wearable Device reactivating hair follicles to stop hair loss and help regrow hair

The objective we pursue

Once we solve the problem, this is how the world will look like:

Thus, many people will be able to live happier lives and to express their personality through hair without taking drugs / living with heavy side-effects

Our Mission Performance Indicator (MPI)

We use the following metric as the main indicator to measure our progress towards achieving our objective:

Total amount of people prevented from getting bald

Our values

These principles and values guide our daily decision-making:

1. Empathetic 2. Innovativ 3. Daring 4. Accessible

Resources

This is how demanding the pursue of our goal is:

Physical Energy

2 – Below average 

Cognitive Energy

5 – Very high

Emotional Energy

3 – Average

Spiritual Energy

3 – Average

People we care about

Our business is embedded into a broader, societal context and relates to different population groups we want to serve:

Whom we serve as a business

1. Employees 2. Partners / 3rd Party Collaborators 3. Share Holders

Other populations we care about intrinsically

1. Men with Hair Loss (21-39 yrs)

Things we measure for progress

Besides our Mission Performance Indicator (MPI), we use the following KPIs to keep track of our progress:

1. LTV above all 2. CAC second 3. Various Growth & Profitability metrics for mid-term planning 4. Happiness metrics and others

The story we want our customers to tell about us

If we could choose a five star rating customers give us, this is what we would like it to be:

"Guys that are struggling with hair loss emotionally, foremost those that developed it early on. The story should be that it works and that the company truly supports them on their journey to stop sthair loss and regrow hair"

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Learn to cultivate your purpose with the Purpose Letter

Learn more about the Purpose Framework – a synthesis of the science, tools and methods that enable you to cultivate purpose. The Purpose Framework covers six key areas of your life and helps you achieve balance.